Branding + Digital Marketing for Creatives
with Ibarra Studios
Thursday, June 18th, 4-6 pm, 2020 on Zoom
This workshop aims to empower you with the knowledge and resources to brand and market yourself online. Learn how to independently create relationships with your digital community to help promote and support your project, artwork, or business. Understand why branding yourself is the first step in gaining momentum and visibility. Then, learn how to outline a marketing strategy, identify your audience, and effectively communicate with them. Register here.
Register here by July 28th. Zoom Link will be emailed to registrants.
This workshop presentation, intended for small nonprofit organizations, will cover the basics of creating dynamic proposal for foundation grants and government support. From understanding why foundations give to detailing the various elements of a successful proposal, and from how to research which foundations to approach to what a proposal budget should look like, the workshop will present what you need to know to craft competitive, compelling proposals. There will be plenty of time for questions. Take advantage of this opportunity to hear from Jeffrey Lependorf (Executive Director, The Flow Chart Foundation), a nationally recognized arts leader and development professional with more than thirty years of experience in nonprofit management and fundraising.
Strategic Planning: What is it? Why does it matter?
With Alyson Pou
Thursday, August 20th, 4-5 pm, 2020 on Zoom
Register here by August 18th. Zoom Link will be emailed to registrants.
Artists and Creatives can use these simple yet powerful tools to achieve our creative and life goals, move from crisis to sustainability. In this session we will look at the overall concepts and tools of Strategic Planning and focus on goal setting and time management exercises.
Alyson Pou is an artist, arts professional and advocate passionately committed to artist driven enterprises that hold the creative process at center while building sustainability and community.
During her tenure at Creative Capital, a national organization that supports the work of innovative artists, she played a key roll in developing it programs. As Director of Programs and Services, she created and implemented the Artist Services Program and oversaw the awards process for more than $12 million to 242 artists’ projects. As Founding Director of the Professional Development Program, she designed and implemented an education model to provide business and life management skills for artists in all disciplines. Under her leadership, the program partnered with over 100 arts organizations nationwide to serve more than 15,000 artists in 700 communities.
Consulting projects include program development and financial strategy for New York Foundation for the Arts, CEC ArtsLink, and New York Arts Program. Additionally, Pou develops curriculum and teaches workshops for professional artists and students to help them gain practical business and life management skills needed to establish sustainable lives and careers.
CREATE Council on the Arts’ workshop series supports the professional development of artists and organizations in our community through 6 FREE monthly workshops, beginning in June 2020. Each workshop will be led by a different expert and will cover topics including Online Marketing, Grant Writing, Nonprofit Practices, Diversity in the Arts, and more! This program is made to support CREATE’s Decentralization Community Art Grant Program (DEC), a re-grant program through the New York State Council on the Arts which grants annual awards for Community Projects, Art Education Projects, and Individual Artist Commissions. To learn more, visit our grants page. For more information on workshops, grants, or suggestions for topics you want to be covered in future workshops, email email@example.com.